Posted by Kate Phizackerley on 03:11

I have been quiet because it was nose to the grindstone to launch Egyptological our new website.  I doubt the specifics will interest this audience but it demonstrated again that first impressions count.  I talk a lot about marketing but its limitations need to be understood - unless one is lucky enough to have enormous resources.

Marketing encourages people to make one specific interaction maybe to visit your site or store, arrange a test drive or attend a presentation.  Then conversion is what matters. An immediate sale helps because it established a clear relationship but in areas like professional services, an immediate sale is rare.  Conversion in that context is often about moving people from a cold state to one in which they will consider future invitations positively and without a large marketing push. In short, at the least you need to generate an ongoing interest.

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iPhone 7 Jailbreak said...

Apple may have launched its new phone just a week ago, but one teenage hacker is already claiming to have pulled off the first iPhone 7 jailbreak.The 19-year-old developer, Luca Todesco, claims to have found a way around the phone’s security and restrictions to jailbreak what is, according to Apple, “the best, most advanced iPhone ever” in less than 24 hours. The hack would allow you to run “unauthorized” software and to make other tweaks to your operating system.

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