Posted by Kate Phizackerley on 10:49

It's a simple tip - but it makes a difference. If you have a new initiative you are trying to publicise, call it something. It's not just easier to refer to "Kate's Wizz" than "that new method I have for turning twizzle sticks", it's also far easier for your customers to remember it.

A name also makes you idea sound more professional and finished - even if in practice you are still knocking rough edges off it in the background. In marketing image isn't quite everything, but unless you get the image for an idea or project right it's hard to get somebody to look at the substance.

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